Organizing Committee Calgary
Calgary, Canada
TeamNL In de Klas
Amsterdam, Netherlands
Richmond Olympic Experience
-
Olympic City: Richmond
-
Country: Canada
-
Edition of the Games: 2010 Vancouver Olympic Winter Games
The Richmond Olympic Experience (ROX) is the first member of the International Olympic Committee’s Olympic Museums Network to be located in North America.
The ROX was conceptualised to be part of the permanent infrastructure legacy of the City of Richmond’s participation in the 2010 Vancouver Olympic Winter Games. The City desired to have a first world museum that showcases the Olympic artefacts, history, experiences and tells the story of Olympism. The City worked alongside the Canadian Olympic Committee and the Olympic Museum based in Lausanne, the Olympic Capital, to create a unique Olympic experience that is engaging and imaginative for people of all ages and cultural backgrounds.
Under the impulse from the City, the ROX has been built in a modernised and innovative way. The focus was to create an atmosphere where the visitors would live an extraordinary experience. The visitors are really immersed in a new world that promotes sports and the Olympic Values.
The ROX offers a wide range of activities through high-tech sport simulators that give the opportunity to the visitors to be introduced to new sports and to take part in challenges to test themselves. They can then compare their results with the best athletes worldwide.
The ROX was created as part of Richmond’s overall legacy plan for the Olympic Games. It is located at the Richmond’s Olympic Oval, which is a sport venue where people can practice a wide range of sports and part of the legacy plan of the Games. The whole area and the community benefits hugely from this programme and are incited to practice more and be more involved in sports.
Event organisers such as city authorities, local sports clubs and societies and even private interests can obtain access once their event has been approved. They can then use the tool to recruit volunteers, searching and filtering based on their relevant criteria, and then to communicate with these volunteers when performing their initial outreach. When it comes to delivering the event in question, the software allows the event organiser to manage the volunteers between the various event sites and activities, tracking their hours and monitoring their assignments to optimise the event delivery.
Volunteers can access the programme to create a profile for themselves and submit their own relevant information as they see fit. Preferences such as the type and duration of event, the sport in question and seasonal availability are all centrally recorded and stored on the iCanHelp platform. The software maximises the probability that the individual is matched to the most suitable role based on their personal data and preferences.
The programme was initially introduced to develop a regulated and streamlined volunteer system for the City of Richmond as part of its contribution to the organisation of the 2010 Winter Olympics.
The system has remained in place as part of the legacy for the 2010 Winter Olympics. Over 9,000 volunteers are registered on the database and this has contributed to the successful staging of numerous sporting events in the years since the Vancouver Games.
Celebrate Olympism and its values
The objective of the City behind the creation of the Richmond Olympic Experience was to bring a cultural experience to the Richmond Oval as part of the overall legacy plan. It adds an element of joy and enthusiasm to the whole project and, at the same time, it is a physical remind to the citizens of how the City was involved in the Olympic Games. The City really wanted to create an interactive and dynamic experience to not only promote the Olympic Values but also allow visitors to experience what it is like to achieve the Olympic dream.
Promote the City by leveraging its affiliation with the Olympic Movement
The city of Richmond sees the creation of the ROX as a great opportunity to promote the City on the national as well as the international level. The Richmond Olympic Experience can become a significant tourism attraction. This will support the City’s tourism and economic development objectives, while adding fun to their cultural landscape for residents and visitors.
.
Evaluation
The museum opened its doors in November 2015 and evaluation is therefore still in its early stages.
However, the committee intends to evaluate the success of the museum based on both qualitative and quantitative levels, including analysis of attendance and the yearly budget but also through feedback from the visitors.
.
Key Challenges
Managing the consultants
The project turned out to be very successful and ended up being bigger than originally planned. More funding was allocated to the project and as a result, external consultants started to bring their own ideas and vision into the programme. At times, it was difficult for the City’s employees to manage everything and to find professional yet string ways of ensuring that the project stayed on track with what the City intended to do from the beginning.
Managing the scope
The Olympic spirit hit the city of Richmond and an unexpected increase of financial support was given by sponsors and donors. The project grew into being a much bigger project than what was initially conceptualised as it was realised that Richmond had the opportunity to build a one of a kind modernised museum in the City. The committee had to deal with an increased number of stakeholders coming up with new ideas and they, while being open to new and creatives ideas, had to manage the scope of the project so that it could be delivered at the expected time and would achieve the core objectives that were set out by the City in the conceptualisation stage.
.
Key Learnings & Recommendations
Plan the project thoroughly
The committee spent the first year on research, planning and designing the project. It proved very useful as it gave the employees a clear vision about what they wanted to achieve with this project. This clear vision turned out to be the key as the project grew to a much bigger product than what was initially planned. The committee managed to stay focused on the initial overall objectives and they have not been carried away from it.
Involve your own people
The thoughtful planning of the project allowed the City to choose the right people with the adequate competencies to be part of the project team. Having people from the City proved to be useful as they share the same vision and approach to the project. It is good for the City as the project team created strong relationships with important stakeholders that can be useful in the long term. It also ensures that the City’s core objectives are achieved and that the project is delivered on time.
More information
The full case is available in printable version on the members’ portal.
In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.
The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org
Additional resources can be found through the following links:
Richmond iCanHelp
Richmond, Canada
Lillehammer Young Leaders Programme
Lillehammer, Norway
The Reno Tahoe WGC Hall of Fame Dinner
The Reno Tahoe WGC Hall of Fame Dinner
-
Olympic City: Reno Tahoe
-
Country: United States of America
-
Edition of the Games: 1960 Squaw Valley Olympic Winter Games
The Reno Tahoe Winter Games Coalition International Hall of Fame Dinner is an annual event which celebrates the Olympic heritage and status of the Reno Tahoe region.
The Reno Tahoe Winter Games Coalition (RTWGC) is a non-profit organisation that celebrates and promotes the Olympic heritage and status of the Reno-Tahoe region. The Coalition was created from the previous Reno Tahoe Winter Games Organizing Committee, another non-profit organisation which itself was born out of the hosting of the 1960 Winter Olympic Games in Squaw Valley.
The Coalition’s marquee event is the International Hall of Fame dinner which is held every year. The dinner celebrates the induction of new individuals into the Hall of Fame, recognising contributions from community residents that have made a particularly outstanding contribution to sport and the Olympic movement, both locally and on a wider scale. Young and upcoming talents are also awarded for their achievements throughout the year while special recognition is paid to persons who have displayed acts that are in pursuit of the Olympic values of friendship, excellence and respect.
As well as honouring specific individuals, specific tribute is paid to the broader Olympic status of the region, in particular the role it played in the hosting of the 1960 Games, its involvement in other candidate city bids and the development of interest in bringing the Games back to the region in the future.
The Coalition has gone from strength to strength and continues to play a central role in discussions about someday bringing Olympic competition back to the region. The annual dinner has become a feature of the sporting calendar and welcomes the major players in regional sport including government officials, local businesses and athletes. The event has become an important fundraising source for the continued operations of the organisation.
Promote social and constructive behaviour
The RTWGC specifically singles out the Olympic values as the core ideals in what they are trying to achieve for the region. One of the highlights of the International Hall of Fame Dinner is the recognition of local community members who have gone beyond their call to promote the development of sport in the region. These individuals are specifically acknowledged on the night itself, but also in the local media and on the organisation’s website, showcasing them as role models and ambassadors for the Olympic values across the Reno Tahoe region.
Promote the City by leveraging its affiliation with the Olympic Movement
Prior to the first Hall of Fame Dinner held in 2011, the region had no central focal point or physical gathering through which to celebrate its Olympic heritage. There was no tangible recognition of the Legacy of the 1960 Games or the role that the region had played in the story of the Olympic movement. The annual dinner provided a wonderful opportunity for residents to relive the magic of the 1960 Games, generating a sense of pride in themselves and in the region. It is also a reminder to the rest of the country and to the world Reno Tahoe is still very much a part of the Olympic discussion and that increased future involvement remains on the radar.
.
Evaluation
Every year, the success of the Dinner is discussed by the organising committee in the aftermath of the event. The feedback, attendance and financial results of that year’s events are compared to previous years and media coverage is assessed to gauge the awareness of the event within the local community.
.
Key Challenges
Increasing the size of the event
The population of the Reno Tahoe region is quite small and the resort that hosted the 1960 Games was the smallest ever to host Winter Olympic competition. While the ambition and motivation of the organisers can rival any other city or region in the world, this presents some limitations in terms of growing the event. As the event is so highly received by the local community and is such a vital source of funding for the RTWGC, growth is clearly a desired objective and so these limitations present a continuous challenge.
The organisers have sought to address this by partnering with local media to generate greater awareness of the event. They have also noticed that some years see increased numbers around changes in related circumstances, such as discussions on a potential future bid or an upcoming Games for example, a fact that they have used to their advantage.
Picking a suitable date
The region is lucky enough to have a successful and well-supported college American football team. As a large number of the population – and even more of the local sports community – are season ticket holders for the team, often organisers found that the event clashed with home games during the college football season. Furthermore, the schedule for the games was released after the preliminary date set by the organising committee for the Hall of Fame Dinner.
The RTWGC have responded to this uncertainty by introducing flexible dates for the event. Based on the feedback received from the local community, the date for the dinner was moved from its original October placeholder to earlier in the year, usually in April. This coincided with a less clustered and competitive schedule for local sports events.
.
Key Learnings & Recommendations
Differentiate from the outset
There are many other awards and hall of fame-style events at different universities and sporting institutions at all levels across the region. As a result, it is absolutely critical to clearly differentiate the RTWGC Hall of Fame Dinner in terms of its brand values from the very beginning. This means being strict in the application of the recognition criteria and being limited in the number of calibre of awards that are handed out. This helps to increase the perception of the RTWGC offering as a high calibre and prestigious event, aligning it to the attributes of the Olympic movement. This approach is extended to only awarding the most deserving individuals but who can also confirm attendance at the event.
Involve the public in selection
Through partnerships with local media, the organising committee openly invited the public to submit suggestions for nominations for each upcoming Hall of Fame Dinner. While the ultimate decision on who was to be awarded remained with the judging panel, this helped to create a sense of community buy in to the project as well as generate increased media coverage and public awareness. It had the further benefit of heightening the perception of the eventual winners as role models within the community, as well as increasing the sense of achievement and fulfilment within the nominees in light of the fact the public singled them out specifically for recognition.
More information
The full case is available in printable version on the members’ portal.
In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.
The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org
Additional resources can be found through the following links:
The Lake Placid Olympic Museum
Lake Placid, United States
The Muuvit Programme
The Muuvit Programme
-
Olympic City: Helsinki
-
Country: Finland
-
Edition of the Games: 1952 Olympic Summer Games
Muuvit is an educational tool that motivates young primary school students to participate in physical activity in exchange for virtual rewards.
The Muuvit story began in Helsinki, Finland in 2000 with support from the Finnish Sports Confederation, the National Olympic Committee and the Ministry for Education. The concept was developed as an effort to use technology and the spirit of adventure to attract and inspire young children to become more physically active. This was in response to increasing concerns about childhood obesity and health concerns linked to inactivity, particularly in urban areas.
The online platform allows teachers and educators to register their groups for free and access a range of educational and fun resources for use in the classroom. Virtual mileage is clocked up by the children based on their level of physical activity in school and at home. 10 minutes of physical activity earns 1 point per child. This is recorded by children on their own personal activity card and is also added to the class account and recorded on a group basis.
Mileage points earned can be redeemed using the online platform in the classroom. The teacher can then use the graphically rich interactive tool to bring children on an educational adventure around the World, learning interesting content about the places they visit. To move forward in the virtual adventure, the group must continually earn more mileage points by doing physical activities inside and outside the class. Rewards are always fun and include interactive maps, stimulating games and virtual tours of cities, for example.
The Muuvit programme has seen remarkable success and has grown from its roots in Helsinki, across Finland and now internationally. By to date, the programme has expanded into the USA, Brazil, Uruguay, Ukraine, Germany, Switzerland and Poland. Approximately 3 million children globally have been inspired to become more physically active as a result of Muuvit.
Promote a healthy and active lifestyle
Muuvit uses an innovative and fresh approach to get kids active and moving on a regular, structured basis. This is in direct response to increasing sedentary and inactive lifestyles within the local communities where Muuvit is active. This worrying trend is particularly noticeable within the youth population but also affects adults to a significant degree. Through the targeting of youth but also the continued involvement of parents and teachers, Muuvit helps to directly address this issue and promote a healthier future for the population at large.
Promote social and constructive behaviour
The Muuvit programme is built upon a system of incentives that motivates youth for positive and constructive behaviour. There is a clear link between the level of engagement of participants and the level of reward received. This is applied both on an individual student and class group level which taps into both personal and interpersonal development. This positive reinforcement helps to instil a sense of self-discipline into participants, teaching them that a strong work ethic and continued commitment results in long-term gain.
.
Evaluation
The online platform allows for easy statistical evaluation of the programme. The programme organisers and cities review static data and trends on a regular basis to assess the success and growth of the programme. This includes analysing the number of children enrolled, usage behaviour of teachers and trends in the level of physical activity being recorded for example.
The replication of Muuvit and its adaptation to diverse situations and countries all over the world are key indicators in assessing the success of the product and the achievements of replicability and adaptability.
.
Key Challenges
Adapting to teaching styles
One of the key challenges is being innovative but remaining adaptable to varying needs and styles of different teachers. Some teachers may be more open to creative teaching methods and integrating technology into their curriculum. Others prefer more traditional methods and this can present difficulties. This can make success between schools and even class groups difficult to reconcile.
The programme aims to combat this by placing a large emphasis on communicating the benefits and the added value that the tool brings not only to children, but to teachers as well.
Making physical activity a learning priority
There is still a significant level of resistance to the idea that physical activity is an effective and useful learning medium and that physical education should be a central part of a child’s learning curriculum. This is despite the fact that there is conclusive proof that physically active children perform better academically on average.
Muuvit is constantly engaged with teachers’ unions as well as the local educational authority to help generate buy in and change this outlook. This approach has proven very successful but it can still take time to change deep-rooted attitudes.
.
Key Learnings & Recommendations
Partner for success
Initiatives such as Muuvit do not enjoy such rapid growth and success without the help and support of other like-minded organisations. This is why working closely with carefully selected partners is absolutely critical. Muuvit has developed valuable partnerships in every territory, covering various city departments, local NGOs and a host of teachers’ unions and other stakeholder groups in the educational field. Partnerships between cities themselves has also helped to fuel the geographical expansion of the programme immensely.
Engage with social media
Technology is at the heart of the Muuvit offering. The development of social media and widespread connectivity has contributed enormously to the rapid growth of the programme all over the world. Participants in the programme are now easily able to share their experiences within their own communities as well as with other kids from different cities all over the world.
Be flexible to local conditions
The success in replicating the Muuvit programme outside cities in Finland to different countries and continents is a result of a very flexible and adaptable methodology. Local ownership of the programme in the various cities is prioritised. The programme has also been designed to complement or enhance existing programmes that support this approach.
More information
The full case is available in printable version on the members’ portal.
In addition to the above description, the PDF version also gathers practical information including internal and external partners involved; finance and cost; use of the olympic brand; human resources and time; and contact details.
The World Union of Olympic Cities’ team remains at your disposal for any further information and contact’s facilitation at info@olympiccities.org
Additional resources can be found through the following links:
Sport in Disadvantaged Neighbourhoods
Antwerp, Belgium
